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The Market Breakdown

The Market Breakdown

Disabled consumers spend approx. £80 billion per annum in the UK. Like any other customer they are demanding and will quickly leave if they don’t get good service. On the other hand, when they get the service and products they need, they are loyal and more importantly they have money to spend. These consumers are also influential in how their friends and relatives buy products and services.

£80,

000,000,000

the annual spend for people with disabilities

20%

of an average customer base is disabled

11.9m

are believed to have a long term illness, impairment or disability in the UK

10m

have a form of hearing loss

5.5m

have mobility related impairments

2m

have a form of sight loss
Gregory Burke

"Disability affects a far wider audience than just the disabled person themselves. As society ages and more people are affected by disability, the ‘Blue Pound’ becomes ever more important. Organisations are increasingly realising that they cannot afford to ignore this opportunity." - Gregory Burke

Show you care
Show you are reliable

Lots of evidence proves that the most successful companies are those that understand the needs and expectations of a diverse consumer base and maximise the productivity and creativity of all of their employees; disabled and non-disabled.

We are unique in sending a surveyor to visit every single venue featured on our website. Our surveyors use the same standards to assess each venue meaning users can rely on the information.

Corporate social responsibility
Enhance your workforce

Companies increasingly find that technologies that have been developed for older and disabled people have had an equally significant impact in helping them develop the skills of their overall workforce and have similarly helped open up many new markets for their products/services.

Addressing disability issues is widely believed to be an effective first step to addressing the whole range of diversity issues that are faced by organisations. By taking disability seriously companies are able build a reputation for corporate social responsibility.

To find out more or request a demo